This consumer-focused study from Karen Howley and Amárach Research explores how Irish adults are using AI in everyday life - from staying informed to evaluating products. It shows that AI is becoming a habitual part of discovery and decision-making, yet trust depends on human oversight, content quality, and clear brand accountability.

This report, produced by Karen Howley in partnership with Amárach Research, examines how Ireland’s workforce is adopting AI faster than organisations can govern it.

It explores the widening gap between experimentation and readiness, highlighting the urgent need for leadership, training, and governance to ensure safe, productive, and compliant AI use in the workplace.

Authored by AI consultant Karen Howley in partnership with Amárach Research, this report published in June 2025 reveals that most Irish adults are aware of AI but few are actively using it.

It explores where readiness, capability, and confidence are falling behind adoption, highlighting the growing divide between those enabled to use AI effectively and those still waiting for access, context, and support.