About Me

  • Independent Consultant – AI Strategy, Change and Enablement

    2022 – Present

    I work with organisations across Ireland and the UK to support leadership decision-making and AI-enabled transformation. My work focuses on helping organisations move from early AI experimentation to clearer direction, practical capability, and sustainable ways of working.

    Highlights include:

    • Supporting executive and functional leaders to make informed decisions about AI tools, investment, governance, and responsible use.

    • Advising leadership teams in PR, communications, and marketing organisations on setting up secure and compliant AI for their workforce.

    • Supporting a 400-person marketing organisation to define its AI strategy and governance approach, aligned to business priorities, resources, and risk.

    • Designing and delivering AI capability programmes in partnership with organisations such as the Marketing Institute of Ireland and Trinity Business School.

    • Co-authoring national AI research with Amárach Research to inform organisational decision-making around AI adoption, upskilling, and governance.

    • Building client relationships leading to work with organisations including Edelman, Fáilte Ireland, IAPI, and KPMG.

    Change Consultant & Interim Head of Digital Marketing – SSE Airtricity

    2023 – 2024

    I worked as Change Consultant and Interim Head of Digital Marketing, supporting the redesign of the marketing function across Great Britain and Ireland.

    Key contributions included:

    • Leading the design of a new operating model to strengthen digital marketing capability across the organisation.

    • Identifying future skill requirements and supporting hiring into key capability gaps.

    • Coaching senior team members to support continuous development and role clarity.

    • Designing a Marketing Academy approach to support ongoing capability building.

    • Establishing an internal AI clinic to explore practical generative AI use cases and improve productivity across the team.

    Accenture – Global Innovation Centre

    2017 – 2022 | Manager

    I worked as a Manager within Accenture’s Global Innovation Centre, leading teams and programmes at the intersection of strategy, innovation, and change.

    My role included:

    • Leading cross-functional teams to identify and validate growth opportunities for Fortune 500 clients.

    • Designing and facilitating executive workshops and innovation programmes.

    • Working closely with senior client stakeholders to shape priorities and translate strategy into action.

    • Developing global innovation propositions and supporting business development efforts.

    • Driving research on emerging technologies and translating insights into executive-facing experiences.

    • Serving as Conduct and Behaviours Champion during the shift to remote and hybrid working, partnering with HR to support employee wellbeing and productivity.

    RTÉ – CRM & Marketing Manager

    2015 – 2017

    As CRM and Marketing Manager at RTÉ, I was responsible for leading CRM and marketing automation initiatives across digital channels.

    My work included:

    • Managing the implementation of Salesforce Marketing Cloud.

    • Designing and delivering automated customer journeys.

    • Leading marketing campaigns across multiple digital platforms.

    • Working with internal stakeholders to improve targeting, measurement, and operational efficiency.

    Media and Digital Production Roles

    2008 – 2015

    I spent eight years working in media and digital production roles, including positions with RTÉ, Virgin Media (TV3), and Aertv powered by Magnet Networks.

    This experience provided:

    • First-hand exposure to public-service and regulated environments.

    • Strong foundations in digital content production and multi-platform delivery.

    • Experience leading production teams and managing complex live and on-demand projects for clients including Jameson, Fáilte Ireland, and Today FM.

    Board Director – Dublin Dance Festival

    2022 – Present

    I serve as a Board Director, providing strategic governance and policy advocacy to support the organisation’s positioning and stakeholder engagement.

  • The one constant in my career? I’ve always been at the heart of teams driving innovation and change. And oddly enough, I didn’t set out to work in marketing or AI.

    My first role out of college was as a Content Producer at Virgin Media in 2006, where I was part of a small team that launched their video streaming service. The big change then was giving people the choice between watching on a TV or a laptop. Then came mobile. Then came online subscription business models around video content.

    And as marketing shifted to be more digital, I found myself drawn to it, fascinated by the way technology, data, and storytelling could come together. 

    When I worked with Accenture’s Global Centre for Innovation, the one thing I heard repeatedly from colleagues and clients was this:

     “You have an unbelievable ability to help people understand complex things.”

    I’ve heard this same feedback countless times since I started helping teams understand AI so they can be more efficient, sharpen their skills, understand the risks, and create a strategic roadmap around it.

    Generative AI presents a big opportunity for teams, but only if you can cut through the noise and figure out what’s useful. I make AI practical, relevant, and, dare I say, exciting.

    I’m not here to bombard you with the latest shiny AI tools (there are plenty). Instead, I’ll get to know your team, your tech, and what you’re already doing.

    Understanding the complexity of technology is one thing, but understanding people – their motivations, fears, and mindsets – is where real transformation happens. In 2022, I became an EMCC-accredited coach and earned a certificate in the neuroscience of business from MIT. Because if you want to drive real change, you have to understand people – how they think, what motivates them, and how to support their growth.

    At the end of the day, change doesn’t just happen. It’s about connecting the dots across your business, people and technology – that ultimately helps your business and your people to grow.

  • 2024: Dip. Diversity, Equity, Belonging & Inclusion, UCD

    2023: Dip. Coaching & Mentoring, Kingstown College

    2023: Neuroscience for Business, MIT Sloan Executive Education

    2022: SEO Masterclass, Udemy

    2018: Data Analysis, Udacity Nanodegree

    2017: Design Thinking Facilitation, LUMA Institute

    2016: Digital Marketing Leadership, Squared Online

    2007: BSc. In Multimedia, DCU

I work with organisations that know AI is changing how work gets done, but want to approach that change with clarity, confidence, and intent.

My background spans strategy, innovation, marketing, and organisational change, and I specialise in helping leaders and teams translate AI ambition into practical decisions, real capability, and sustainable ways of working.

I have nearly two decades of experience across corporate, consulting, and public-sector environments. Today, I work as an independent consultant, supporting executive and functional leaders to make informed decisions about AI and embed those decisions into day-to-day work.

I don’t believe in generic approaches. I meet organisations where they are, and design work that is grounded in their context, constraints, and ambitions, whether that involves leadership alignment, capability building, or transformation support.