Partner on a project to accelerate transformation

AI is reshaping the role of marketing — fast. But while the technology is advancing at pace, many teams are held back by uncertainty, unclear priorities, and gaps in capability.

I work alongside marketing and transformation leaders who want to expand AI capability and capacity

Fractional AI leadership

Embed senior-level expertise into your team on a temporary basis to lead strategy, delivery, or change.

Defined scopes of work

Partner on a specific initiative — such as an AI roadmap, team redesign, or capability strategy — tailored to your goals.

Frameworks that bring clarity

Use proven tools to prioritise use cases, scope projects, and build alignment across leadership and teams.

Enterprise-aware approach

Draw on experience in regulated industries, matrixed teams, and complex stakeholder environments.

Hands-on AI enablement

Support your team to confidently build and deploy practical AI tools — like custom GPTs or Copilot agents — as part of everyday work.

Ways to work together

AI Strategy & Transformation Lead

Embed me into your team as a fractional AI lead for a fixed period. I can work directly with your leadership team to:

  • Shape and refine your AI strategy
  • Guide priority initiatives from idea to execution
  • Provide hands-on support and delivery oversight
  • Build confidence and capability across your team
  • Adjust focus as priorities evolve

Defined Scopes of Work

I can work with your team on defined scopes of work shaped around your priorities, people, and culture. Projects I have worked on for other teams include:

  • Designing more efficient workflows with AI
  • Use case scoping & definition
  • Designing the future marketing team – aligning structure, roles, and workflows
  • AI adoption strategy – define how your organisation will use, govern, and scale AI
RTE
Accenture
Dublin Dance Festival
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Trusted by ambitious teams

  • I worked with Karen on a project to modernise our marketing directorate and develop a high functioning digital marketing unit adapting emerging technologies. Karen is strategic in her thinking, is thoughtful and considered in her contribution, and a doer. A strong external support during a period of transformation.

    David Manning, Marketing & Communications Director, SSE Airtricity

  • I'd recommend Karen to anyone involved in marketing at any level. The biggest change to our industry ever is currently underway, and Karen will help guide organisations along the journey ahead so that they can embrace the AI opportunity, and hopefully avoid the many pitfalls.

    Ronan O’Loughlin, Commercial Director, Digitize New Media

  • Karen is one of the most value-driven, customer obsessed and effective people I’ve ever met. In the years we have worked together, Karen has constantly looked for new challenges to tackle, opportunities to stretch her role to the benefit of the team and deliver impact for clients. Our team has benefit from her leadership immensively. If you ever have the chance to work with Karen, I’d wholeheartedly recommend you take it.

    Giulia Cappelletti, Innovation Lead, Accenture’s Global Centre for Innovation