Transform into AI-enabled teams to boost productivity  

Venturing into the realm of AI within your marketing and digital teams can seem daunting. A deluge of new tools and features are emerging daily, alongside considerations about existing tech stacks, approved AI use cases and policies around its application.

I deliver training masterclasses and workshops designed to help you start your team’s journey to integrate AI by focusing on practical marketing use cases and accessible technologies for your team.

I provide insights into generative AI, effective prompt-writing techniques, and the potential brand risks of using AI. This training workshop is the foundation CMOs are looking for to supercharge their teams to be AI-enabled.

TEAM WORKSHOP

Sample Agenda Topics

  • An overview of Generative AI, it’s evolution and why it’s a priority for marketing teams in 2024.

  • • Overview of some of the many tools marketing teams use today that have introduced AI capabilities or plan to (Microsoft, Chat GPT, Dall-E3, Adobe, Mailchimp, Contentful, Google)

    • Spotlight on some marketing AI tools in-market (Jasper AI, Grammarly, Lexica)

    • Deep Dive on Microsoft Co-Pilot

  • An overview of some compelling Generative AI use cases for marketing teams

    • Research & Ideation

    • Content Generation

    • Text to Image Generation

    • A/B Testing

    • Repurposing Content for Cross-Platform Efficiencies

    • Productivity Assistant

  • Participants identify opportunities to use AI in their work and map them to a provided framework.

  • • A cheat sheet on how to build specifics, context and strong questions into your prompts.

    • Building personality into your prompts: Gives an overview of what happens when you write with a marketing great like Seth Godin mind and when you specify your tone of voice.

    • Prompt Examples & Results

  • • An overview of some of the ethical and brand considerations that are surfacing as businesses start to use AI.

    • Watch-outs with content creation for brands

    • Facilitated discussion around some of the ethical and brand considerations around using AI.

“Working with AI is more than just pushing buttons. It’s about asking the right questions.”

— JAIME TEEVAN, CHIEF SCIENTIST & TECHNICAL FELLOW, MICROSOFT —

Why me?

Having navigated the ever-evolving landscape of marketing for nearly two decades, I've seen technology and consumer behaviour transform dramatically. Yet, nothing compares to the revolution brought by Generative AI - one of the most pivotal shifts in our profession.

In 2023, I started on a journey to master prompt writing, experimenting with cutting-edge tools like Jasper AI, Chat GPT 4, and Microsoft Copilot. By August of that year, I had established an AI clinic for a consulting client, assembling their marketing team each week to workshop practical applications that could enhance efficiency and drive superior results. We used AI to streamline social media content plans, accelerate content and competitor research, and more.

Embracing new technology is synonymous with embracing change. While investing in technology is crucial, it's not the magic bullet. With generative AI, the prompts you write can either propel or hinder your efforts.

As a seasoned coach, I have a knack for inspiring people to learn and embrace change. When I design and deliver workshops, my goal goes beyond mere knowledge transfer. I strive to instil a lasting behavioural change. I aim to leave your teams not just with newfound knowledge, but with the motivation to apply what they've learned and commit to continued learning goals. This approach ensures they constantly refine their generative AI skills, staying ahead of the curve.

How It Works

Discovery Call: It starts with a consultation call to understand your team's journey with Generative AI and definition of success.

Planning & Customisation: Tailored training agenda developed with content to achieve the desired outcomes.

Team Goal Setting: Participants set learning goals at the end of the workshop to maintain momentum and implement what they've learned.

Embedding AI Culture: Consultancy available at additional cost to workshop an approach to further embed AI into team culture.

Flexible delivery options available including one-hour masterclasses, half-day and full-day workshops in-person* or virtual. After each session, participants will receive a practical reference book.

Get in touch to book

Get in touch if you are interested in fast-tracking your marketing team to become AI-enabled. Flexible delivery options available including two half-day sessions, in-person* or virtual delivery.

*Pricing adjustment for travel outside Dublin.